Google has officially launched Insights MENA today and Bright Creations are proud to be the development partners on the project.
Insights MENA is a platform to assist in understanding the internet usage landscape in the Middle East & North African region. The research data itself was collated by Nielsen, alongside a number of other organisations including the American Chamber of Commerce, IntaJ and the Telecommunications Regulatory Authority of the UAE.
Putting the design and development aside (which we of course love) – the data that InsightsMENA.com provides is invaluable. As an entrepreneur, information on the online market place in the Middle East has always been lacking on the internet. Hiring out a research firm to perform some market analysis for a business plan is not always feasible, and InsightsMENA.com provides this information absolutely free, with no advertisements or any other money making gimmick. You’ve got to give it to Google, it’s a great initiative and we salute you.
Follow us on Twitter www.twitter.com/bcegypt and we’ll be sending you some of our favourite data over the next few days. And just for anyone building those mobile apps out there, here’s some interesting stats for you:
Enjoy!