The MWTC loves tennis, you love tennis, we love tennis! View the creative we designed for the 2012 Mubadala World Tennis Championship.

The Project

The Mubadala World Tennis Championship (MWTC) is an annual event where 6 of the world’s finest tennis players compete in a winner-takes-it-all competition. During the 2012 championship, the MWTC launched a competition for its fans on their social media channels and we were the lucky ones to design the creative for it.

The Result

The whole competition was based around the theme “I love tennis” and this is exactly what the creative conveys. It has a very nice instructive infographic to inform users about the steps they had to follow if they wanted to participate.

The design itself is fresh and clean.

Users had to share their photos from MWTC2012, or if they couldn’t attend, a picture of how much they love tennis would do too, on one of MWTC’s social media platforms to win amazing prizes. From what we know the competition was a huge success and lots of tennis fans submitted their photos!