The Project
Google, together with Basis Research conducted almost 15,000 face to face interviews in Ghana, Kenya, Senegal, South Africa, Uganda and Nigeria to gather information about media usage, internet usage, mobile, activities, eCommerce and online attitude in those countries. Insights Africa is an interactive tool providing critical data about the online behavior of urban consumers in Sub-Saharan Africa. During the development of the application, we only used the latest technologies in HTML 5 and CSS 3 to enhance user experience.
The Result
When using the application, users can analyze and filter the data to fit their individual needs, we even went as far as giving the user the ability to view the data in a chart format they want, such as pie charts, bar charts or even bipolar charts. If this wasn't enough already, we included a feature where users can export the data to excel, png and Power Point.