Esswara (Bracelet in Arabic) is an online retail store offering a full range of trendy and modern jewelry from international designers to the ladies of the Middle East. When we teamed up with Esswara, it was merely an idea that needed to be realized. We started working on this project even before the name Esswara was born and our team was involved in the branding and the design and development of the eCommerce platform.
After we kicked off the project with the Esswara team, we immediately started with the branding and the design of the website. The Esswara team gave us some great input on what they were looking for design-wise and it didn’t take us too long to put together a design that met or even outdid their requirements. Working on the branding of Esswara was a bit trickier. A logo should represent a company in everything it stands for, it’s usually the first connection for a prospective client. By the time we finalized the branding of Esswara, we were almost done developing the website. Esswara’s logo consists only of characters and is modern and timeless at once.