BridgEgypt (BE) approached us after having carried out a research called “Consumer Perception of CSR in Egypt”. They were looking for an agency that would highlight their most essential data to the public in a fun and creative way without going through what must feel like hundreds of questions with numbers that don’t even mean anything to anyone. One lovely afternoon, BE and our team met to throw around some ideas to get a general idea of what BE was looking for in the perfect design for their CSR infographics. It took our designer only a few tries to hit spot on. BE loved the clean design we came up with, but there was still something that didn’t feel quite right. After some fine-tuning, we realized that red was simply too aggressive as the main color and after having it changed to a bright green, BE felt like this was the perfect moment to give themselves the green light to present their survey.