The Project
Brands on YouTube is an initiative by Google to help brands make use of their YouTube branding more efficiently. By sending out quarterly newsletters and updating the Brands on YouTube platform with the inspiring and informative news about the best YouTube campaigns and announcements. We love nothing more than when a client keeps coming back to us for more and it seems like Google can’t get enough of us. For Brands on YouTube we got on board for everything – starting with the perfect name and branding to the design and development of the platform and the newsletter to managing the newsletter and sending it.
The Result
The website is responsive, very easy to navigate and highlights about 5 or 6 YouTube channels per edition.
Users who receive the newsletter get a brief about all articles in their inbox and have to read the full articles on the site.
The newsletter is sent through MailChimp and everyone receiving one was hand-selected from the Brands on YouTube team within Google – if you like the newsletter, you’ll have to keep coming back to the site or you’ll have to bribe someone to put you onto the mailing list.
